Our Compass
“Conscience” is seldom emphasized in our digital age, despite its vital role. Technology was supposed to enhance quality of life—but all too often, it promotes instant fame, attention-seeking, and superficiality over social responsibility, integrity, and empathy.
Conscience stands against injustice, immorality, greed, and dehumanization. It embodies humanity’s essence—love, connection, and mutual support, echoing the traditional communal spirit of helping neighbors fix problems, share meals, and care for each other’s children in times of need.
In an era dominated by influencers, media often encourages divisiveness and opportunism. Conscience offers a counter-narrative—one rooted in hope and collective responsibility. Educating the next generation to recognize their interconnected roles inspires purpose and sustains hope for future generations.
We believe we still have a chance.

A Sudanese boy, fleeing war, now toils daily in Cairo’s Zabaleen “Garbage City,” operating a plastic shredder from dawn until dusk—his body coated in fine plastic fibers.
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